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Series - Starting Up

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Publisher: Prentice Hall -- United States
Categories: Complexity Level : Basic (No Game System)
Format : Hardback
Genre : Contemporary Fiction
Genre : Programmed Instruction
Target Age Group : Adults
Writing Style : Present Tense
Writing Style : Second Person

This book allows the reader to attempt to start up a new business, providing a learning experience in the process. There are no rules, so readers simply read through the book, flipping from chapter to chapter as the result of decisions. Because the book is about business, a financial summary listing net worth, revenues and expenses is given at the end of each chapter. Whenever the reader fails, he or she is given the opportunity to take the better path offered, and at the end of the book, the successful endings are ranked from best to worst. An index is included for readers who wish to find where in the book a particular concept was discussed.


Starting Up: An Interactive Adventure that Challenges Your Entrepreneurial Skills

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